Ramp. We worked alongside Ramp’s internal teams to reimagine their product graphic system, helping them to showcase their tools, features and impact in an entirely new way.

Ramp, a leading fintech company founded in 2019, aims to simplify corporate financial management through AI-driven tools, corporate cards, and finance operations software. Valued at $8.1 billion in just three years, Ramp is one of the fastest-growing U.S. start-ups, ranked #1 most innovative company in North America by Fast Company and named one of Time’s 100 most influential companies. Initially offering a spending and reimbursement card, Ramp has expanded rapidly to a broad suite of sophisticated products. To address the growing complexity of their offerings, we developed a cohesive visual system to communicate their products’ features and benefits more effectively.

Working closely with Ramp’s brand and product teams, we developed a scalable product graphic system, nicknamed ‘Bento box'. This flexible grid is built to adapt to both low-density visuals (such as abstract images) and high-density visuals (like animations depicting multiple currency transactions), which more closely reflect the product’s UI. We also created a colour palette, defined motion expressions, and established type scales for various sizes. The resulting design system bridges the gap between Ramp’s brand and product, enabling them to showcase their features more clearly across multiple platforms.

• Robin Barnes (CGI)
• Plan 8 (sound design)
• Usiel Bautista (motion design)
• Remy van der Winden (motion design)
• Calango (motion design)