Sierra. We brought Sierra’s conversational AI to life with a scalable website that unpacks their groundbreaking products, platform, and technology.

Launching in early 2024, Sierra is on a global mission to revolutionise organisations through AI-first products. Led by Bret Taylor, board chair at Open AI, co-creator of Google Maps and ex-CEO of Salesforce, and Clay Bavor, former vice president of Google Labs, the company believes AI agents to be the next technological frontier. We worked closely with the core team to help them launch their company, and communicate AI in novel ways. We designed and built a website and narrative that seamlessly communicates the nuances of Sierra’s ground-breaking conversational AI products, the platform powering it, and its underlying technology. We have worked them on various projects since the initial launch.

By building a responsive design system, we prioritised modularity and minimalism, anticipating Sierra’s rapid growth, as well as changing user expectations and technological advancements. Throughout the web narrative, we combined succinct copy, visual simplicity, strategic colour accents, and animated elements to transform Sierra’s often complex product features into accessible graphics. In addition, we created film scenarios to highlight Sierra's product in real-world situations, while emphasising its unique benefits. More recently, we developed two campaigns, a dynamic demo video, and a series of visuals to launch the latest voice features.

• React
• Next.js
• Tailwindcss
• Framer Motion
• React Aria Components
• Rive
• Sanity
• Cloudflare

• Guillem Cruells, Iris Humm, Mañana (live-action+photos, scenarios R2)
• Ilaria Orsini, Francesco Cantoro, Courage (live-action+photos, scenarios R1)
• Micheal Cukr, Carlos Chavarría (customer portraits)
• Robin Barnes (CGI)
• Nicolas Vittori, NeverSitStill (motion)
• Plan8 (sound)