Phantom. We joined Phantom on their mission to build the first accessible multi-chain crypto wallet. With an updated brand identity and a new website, we helped them scale from 1 to 10+ million users.

Phantom is at the forefront of bringing web3 to the masses, bridging the gap between seasoned users and those who are new to the ecosystem. Earlier in 2023, Phantom transformed its existing non-custodial single-chain wallet on Solana into a multi-chain wallet that can be used easily and securely across different blockchains, helping it scale to a new generation. As their user base was growing, Phantom asked us to rethink its brand, bringing it in line with the company’s global presence and defining a friendlier, more accessible approach to the world of crypto — one that’s designed for all, rather than the few.

Guiding our design process was a desire to visualise and verbalise Web3 as an exciting and accessible space, while encouraging a sense of transparency and confidence in the product. We worked towards a brand narrative that enabled us to onboard a new audience to Phantom's product as intuitively as possible, without alienating the existing user base. We implemented smooth scroll animations with linear interpolation to enable a sophisticated web experience, while adding an extra layer of personality and movement to the beloved Phantom logo. The website earned widespread praise from a diverse Web3 community. Since we've launched, Phantom has grown its user base 10x.

• Sanity
• Next.js
• Typescript
• Emotion
• Jotai
• Framer Motion
• Lottie

• Martin Nicolausson, Digo Digital, Anton Hjertstedt (artist collaborations)
• Gianluca Alla (logo animations)
• F37 Foundry (typography)
• Phantom motion designer: Piotr Wojtczak