We partnered with Phantom to build the brand and web presence that helped take Phantom from a Solana-native wallet to one of the world's leading multichain platforms.

Phantom is at the forefront of bringing Web3 to the masses, bridging the gap between seasoned users and those new to the ecosystem. Having established the core Phantom brand, the next phase focused on Phantom Cash, a fiat-pegged money account built directly into the Phantom app, aimed at expanding the brand from a crypto-native audience to a broader consumer finance audience. The brief called for something more expressive than the core brand, with a bolder, more declarative typographic approach and an expanded illustration language.

We introduced an expansive multi-toned gradient colour system, a suite of graphic stickers and 3D illustration paired with playful motion and interactive moments, and Phantom Sans inktrap weight for display uses. We developed all visual assets including bespoke 3D illustrations, designed the digital card and token, developed branded moments within the product's onboarding journey, and expanded the Phantom site with a dedicated Phantom Cash page. The result is a brand evolution that positions Phantom not just as a product, but as a confident step towards making digital finance accessible to everyone.

• Sanity
• Next.js
• Typescript
• Emotion
• Jotai
• Framer Motion
• Lottie

• Artist collaborations
  Martin Nicolausson
  Digo Digital
  Anton Hjertstedt
• Logo animations
  Gianluca Alla
• Typography
  F37 Foundry