Ruter. We’ve been working closely with Ruter, the public transport provider of the greater Oslo area, simplifying their digital products, reestablishing their brand, and looking into the future of mobility for millions of Norwegians.

With almost two million people using Ruter’s digital platforms on a daily basis, the need for a robust and scalable solution was pressing in 2022. They asked us to provide all travellers with a personalised and accessible digital experience, combining two separate apps—one for ticketing and one for journey planning—into one. We designed this app, while also rethinking mobility as a whole, adding other transportation options like walking, city bikes, and e-scooters. The work extended into additional parts of the user journey, such as the design of signage on buses and at stops.

Based on thorough user research, we gathered Ruter’s key digital features in one app, developing and implementing a new design system that can scale to future unknowns and new means of transportation. In addition, we designed a more consistent and flexible brand platform that could encompass all digital touch points, consisting of additional colours to complement the recognisable Ruter red, a set of illustrations that give the user experience a playful edge, a custom typeface and alterations to the logo mark to improve legibility on mobile screens. Motion design and iconography form the heart of the app, enhancing the usability of the product throughout.

• Sophie Klock (photography)
• Cécile Gariepy (illustrations)

• Visuelt Gull
• DOGA award
  
  "The app is clearly the result of good design management, resulting in a friendly and warm product. Underneath the surface, however, hides the intricate coding that manages to capture the whole of Ruter’s complex services in an intuitive and attractive interface.”
  — Jury DOGA award