På(fyll). With efficient smart logistics and refillable packaging, På(fyll) delivers everyday household items directly to people’s doorsteps. We positioned, designed and built the platform from scratch.
- Software
- Narrative
- Development
Every year the EU produces over 25.8 million tonnes of plastic waste, with 70% of this sent to landfills, and most of it single-use. So in a strategic partnership with Æra, Orkla and Form Us With Love, we’ve developed På(fyll), a circular service which aims to tackle this ever-growing pile of plastic waste. På(fyll) provides familiar household products in refillable containers, from hand soap to laundry detergent, delivered directly to customers’ doorsteps. With efficient logistics and sustainable packaging, the data-driven digital platform aims to set a new standard of zero-waste services for both brands and consumers.
From day one, we worked with our partners to shape all aspects of the service, developing everything from the customer-facing platform to the fulfillment logistics, from the business model to the branding. We designed and developed the platform with simplicity and circularity in mind, gently guiding users through a clear visual hierarchy and making sure that sustainable choices are always the easiest option. Utilising data streams from external partners, we also reinforced sustainable decision-making at each step of the supply chain—from efficient delivery route optimisation to smart order bundling. We also took care of the brand strategy, identity and narrative, including the initial vision for the service, its naming, CGI, films, and a custom typeface.
- PostgreSQL, Python, Jenkins, Kubernetes
- Typescript, Next.js, postCSS, Lottie, SVGR, Vercel
- MailChimp, Helthjem, Carrot
- Æra (strategic partner)
- Form Us With Love (physical product design)
- Fatype Foundry (typography)
- Dom Kesterton (illustrations)
- Philippine Chaumont & Agathe Zaerpour (live-action footage)
- Michele Foti (how-to videos)
- Shestakovych Studio (CG)