Starline. 21st Europe publishes blueprints to spark conversations and inspire optimism for the continent’s next chapter. We designed the first blueprint, bringing their vision for a high-speed future to life.
- Visual Assets
- Brand
- Event
21st Europe was founded by Kaave Pour—former head of SPACE10. Driven by a belief that vision is the first step toward change, 21st Europe is dedicated to releasing quarterly blueprints, developed with design partners and expert panels. Each blueprint tackles a key issue, beginning with bold, tangible visions before working backward to explore how they can be made real. BB was invited to be the design partner on the first blueprint, which focuses on a more connected Europe. Imagine blue high-speed trains gliding effortlessly across borders, transforming a patchwork of national lines into a single, unified railway experience. We were tasked with (visually) introducing this vision, called Starline.
Starting out with eight scenes, covering border stations, waiting terminals, and a variety of human activity, we quickly realised we had to narrow down our focus to get our points across. Working closely together with Culte Common on the CG assets, we dedicated most of our time on the design of the exterior and interior of the train, while showing traces of its immediate context, like the station or scenic landscapes. In addition, we designed graphic elements like the logo, map, and ticketing, to convey the seamlessness of the digital experience. As part of the launch of this first blueprint, and 21st Europe as an initiative, we gave a talk on the history of graphic design in relation to European train lines at the design school Elisava, and we co-hosted an event at our Barcelona office.
- Culte Commun (CGI)
- Jil Zander (launch event)