wysp. Built for riders making their way around the city, wysp brings intuitive, voice-only navigation. Being involved from the get-go, we helped the wysp team to bring their consumer app to market.

The brainchild of ex-BBer Mark Larratt, wysp was built with a clear problem in mind—navigating around cities on two wheels means constantly having to check your phone to confirm you’re going the right way. It’s a slow, unsafe and frustrating way to travel. wysp’s world-first, voice-only technology talks in landmarks, not road signs, helping people build a mental map of the city and arrive at any front door—completely screen-free. We have been involved since (almost) day one, building a brand and website to win trust and attention, whilst celebrating the uniqueness of this new product through a clear positioning.

In-ear navigation is a new technology for people to get used to, with an audience that may not have English as a first language. We set the strategy knowing it needed to be functional, prioritising clarity over cleverness. By stripping away visual complexity, the design directs attention toward the hearing sense. The logo is minimal and simplistic. The moth acts as a supportive symbol, to subtly evoke the idea of heightened auditory awareness. For the UI language, pared-back technical elements are coupled with the bold, familiar style of urban road signs to ensure minimalistic visual communication. We delivered everything fast, meeting their ambitious timelines to release the app for R&D. Available for download now.

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