The metaverse, web3, and now AI… for the last few years, we’ve been in a state of perpetual hype. If you, like us, feel a little dizzy from it all, join us as we take a break, clear the feed, and look at this thing called “hype”.
What is hype, how does it circulate, and what does it mean to create in its wake?
Niek Dekker, all-round creative from the ultra-hyped NYC art collective MSCHF, will share field notes from inside the hype cycle.
Bakken & Bæck researchers Amelie Dinh + Iris Cuppen will look at hype as a promise, and the stories, metaphors, and characters that make up a compelling tech hype.
Gemma Milne, hype researcher and author of Smoke and Mirrors: How Hype Obscures the Future and How to see Past It, will talk about how tech hype moves money and attention, and how practitioners and companies can live — and work — with it.
G.O.A.T. — Talks on Hype is produced by Bakken & Bæck’s Contextual Research track, which is dedicated to unpacking and reframing trends, testing modes of collaboration, and identifying opportunities within the ever-changing landscape of emerging tech.