We define accessibility as the practice of designing and developing environments that not only provide great experiences for a diverse pool of users, but also open up industries and information resources that only the few used to have access to.

We define accessibility as the practice of designing and developing environments that not only provide great experiences for a diverse pool of users.

Accessibility – Bakken & Bæck

Social gatherings are an important ingredient in the BB stew. At least once a year, we gather everyone in the company for An Interesting (three-day) Break; an excellent opportunity to get to know people outside of your screen, while soaking up some sun-rays!

Social gatherings are an important ingredient in the BB stew. At least once a year, we gather everyone in the company for An Interesting Break.

An Interesting Break – Bakken & Bæck

We share our Oslo rooftop terrace with two beehives and 100.000 bees. We subsidise the cost of a beekeeping class for all BB’ers, so you can join in on honey slinging, tending to the beehives, and creating an outdoor area for bees to do their very important job! 

We share our Oslo rooftop terrace with two beehives and 100.000 bees. We subsidise the cost of a beekeeping class for all BB’ers.

BBBees – Bakken & Bæck

As an ambitious digital studio, we develop products that meet the needs of a wide range of users. To understand these needs, we’re actively searching for ways to shine a light on our 

, whether it is in the products we build, the problems we solve, or the company culture we create.

Blind Spots

We’re actively searching for ways to shine a light on our blind spots, whether it is in the products we build, the problems we solve, or the company culture we create.

Blind Spots – Bakken & Bæck

We’re part of a bigger whole—so is our work. We implement digital products with respect to the conditions that surround them. Creating close 

 with the people we work with and the environment we live in helps us to build better products, and be better humans.

Connections

We’re part of a bigger whole—so is our work. We implement digital products with respect to their surrounding conditions. 

Connections – Bakken & Bæck

Corporate Festival is an annual event for which the entire BB team comes together to think about the future direction of the studio. Reconnecting outside daily life, we collectively imagine what a desirable digital future looks like, and how we want to contribute to that future.

Corporate Festival is an annual event for which the entire BB team comes together to think about the future direction of the studio. 

Corporate Festival – Bakken & Bæck

Being a part of BB should mean that you can be yourself without feeling excluded. To best understand each other’s unique interests and thought processes, we expect you to look under the 

 of things. That’s the only way we can truly collaborate, and explore new things together.

Surface

Being a part of BB should mean that you can be who you are without feeling excluded. 

Deep Sea Divers – Bakken & Bæck

As a small team, we spend a lot of time together. While it makes a lot of sense to celebrate what we have in common, we also encourage everyone to be interested in and respectful towards our differences. This way, we create space for all our multi-layered identities, groups and expressions to co-exist.

As a small team, we spend a lot of time together. While it makes a lot of sense to celebrate what we have in common, we also encourage everyone to be interested in and respectful towards our differences.

Differences – Bakken & Bæck

 as the differentiation of individuals to each other. As a company, we would like to work towards an environment in which differing identities — in terms of age, cultural background, physical abilities and disabilities, ethnicity, religion, gender identity, and sexual orientation — can work together.

Diversity

In the simplest sense, we define diversity as the differentiation of individuals to each other. 

Diversity – Bakken & Bæck

Equity-inspired design acknowledges the advantages and obstacles of different social groups and tries to overcome imbalances between them. We believe that focusing more on 

 will lead to the diverse and inclusive company culture we’re aiming for.

Equality < Equity

Equity-inspired design acknowledges the advantages and obstacles of different social groups and tries to overcome imbalances between them. 

Equity – Bakken & Bæck

It’s hard to squeeze creativity into a 9-to-5 time slot, and we all have different needs when it comes to scheduling our day. As long as it doesn’t have a negative effect on the project or team, everyone at BB has the freedom to give form to their own process.

It’s hard to squeeze creativity into a 9-to-5 time slot, and we all have different needs when it comes to scheduling our day.

Flexibility – Bakken & Bæck

In every office, a tasty and healthy lunch is included, taking into account any allergies or dietary requirements you might have. In Bonn and Oslo, our chefs Miguel and Marianna prepare delicious meals every day, with fresh and seasonal ingredients carefully selected from local producers.

In every office, good and healthy lunch is included. Taking allergies and dietary wishes into account.

Food – Bakken & Bæck

We want to create plenty of space for our multiple identities, groups and expressions. At the same time, we need to ensure everyone feels they 

 to our company as one whole group of BB’ers. It’s our mission to create an environment in which there is enough space for both.

Belong

We want to create plenty of space for our multiple identities, groups and expressions. 

Inclusion – Bakken & Bæck

BB is an independently-owned studio. This means we have the freedom to adapt to the projects we believe in, create a culture that is driven by people with small egos and huge hearts, and invest in long-term relationships with partners whose ambitions match our own.

BB is an independently-owned studio. This means we have the freedom to adapt to the projects we believe in.

Independence – Bakken & Bæck

 reminds us that there is no singular way of experiencing an issue; our identifiers do not exist separately but overlap each other, creating intersecting systems of advantage or disadvantage. We therefore believe that including multiple voices is the only way we can make equitable change.

Intersectionality

The term intersectionality reminds us that there is no singular way of experiencing an issue; our identifiers do not exist separately but overlap each other, creating intersecting systems of advantage or disadvantage. 

Intersectionality – Bakken & Bæck

Our Investment Pool is a perk for everyone who works at BB. From time to time, we invest cash or time in companies we believe in. The Investment Pool is our way of giving everyone the opportunity to take part in the upside whenever any of these investments are successful.

The BB Investment Pool is a perk for everyone who works at BB. From time to time, BB invests cash or time in companies we believe in.

Investment Pool – Bakken & Bæck

The BB lab is our own place to play around with emerging technologies, and explore the intersection between software and hardware. Fun and unexpected things have come out of the lab; laser briefcases, kinetic-controlled LED displays, door-opening Slackbots, and more!

The BB lab is our own place to play around with emerging technologies, and explore the intersection between software and hardware. 

Lab – Bakken & Bæck

We come from all over the world. This means we speak English at work, always. However, we do love to weave in some untranslatable words; whether it’s Portuguese, Slovakian, Italian, Lithuanian, Romanian or Hindi. And in case there are no words left: physical comedy is always an option.

We come from all over the world. This means we speak English at work, always. 

Language – Bakken & Bæck

You know best what inspires you, and what you need to stay on top of your game. Training courses, conferences, exhibitions or inspirational tours: as long as it’s relevant, all BB’ers are encouraged to go! The costs will be covered (up to €500 per year).

You know best what inspires you, and what you need to stay on top of your game. Training courses, conferences, exhibitions or inspirational tours.

Learning – Bakken & Bæck

We work on complex projects, and explaining what you’re trying to do while being stuck on a puzzle can be hard. Don’t be afraid to ask ‘dumb’ questions or state the obvious – there’s no such thing. We believe in being open and active listeners, to ourselves and each other! 

We work on complex projects, and explaining what you’re trying to do while being stuck on a puzzle can be hard.

Listen up – Bakken & Bæck

Our projects are often complex and multi-layered. To make sense of it all, we like to speak about our work in a language that everyone understands. We listen carefully to what others have to say, avoiding preconceived ideas or worn out buzzwords on both ends.

Our projects are often complex and multi-layered. To make sense of it all, we like to speak about our work in a language that everyone understands.

Lucidity – Bakken & Bæck

Open communication is what we all thrive on, but making your voice heard is not always easy. We encourage everyone we work with to speak up, bring ideas to the table and initiate discussions, as long as there is plenty of room for others to do the same.

Open communication is what we all thrive on, but making your voice heard is not always easy. 

Making Space – Bakken & Bæck

When life hits you hard, we want you to feel secure in knowing that you are covered. Outside of our exhaustive health insurance cover, we provide full flexibility to adjust working days based on health-related needs, and sponsor therapy sessions where insurance doesn’t cover it.

When life hits you hard, we want you to feel secure in knowing that you are covered. 

Mental Health – Bakken & Bæck

​​We love exploring uncharted waters. Experience has taught us to be prepared for all weather conditions because it tends to get messy when you try out new things. Whatever the project is like, we make sure our team and partners have the necessary support to get where they want to go.

We love exploring uncharted waters. Experience has taught us to be prepared for all weather conditions—things tend to get messy when you try out new things. 

Messiness – Bakken & Bæck

To us, to innovate is to explore the technologies, design methods, and business models that challenge established systems and offer new solutions to old problems. We value novelty because it promises change, and the ability to respond to the ever-changing world around us.

To us, to innovate is to explore the technologies, design methods, and business models that challenge established systems, offering new solutions to old problems.

New Grounds – Bakken & Bæck

We have put a lot of effort into designing spacious, well-equipped offices that can be used for various purposes. They form our shared home away from home, where we explore ideas, eat lunch, have conversations, build installations, host events, and organise all types of parties.

We have put a lot of effort in designing spacious, well-equipped offices that can be used for various causes.

Offices – Bakken & Bæck

We want to provide the best possible support for the families of BB. We designed our very own “baby kit”, so you can get a head start on your new parental adventures. The kit includes, among other useful things, a €2000 bonus.

We want to provide the best possible support for the families of BB. We got the moms and dads in the company to design our very own “baby kit”.

Parental Kit – Bakken & Bæck

you’ll get free entrance to all Dutch museums, the Oslo office has made a deal with the local sauna-boat for early morning dips, the Londoners love their magazine subscriptions, while the Bonn office stays cultured by diving deep into four days of Karneval!

As a Hamster, you’ll get free entrance to all Dutch museums, the Oslo office has made a deal with the local sauna-boat for early morning dips, the Londoners love their magazine subscriptions, while the Bonn office stays cultured by diving deep into four days of Karneval!

Culture – Bakken & Bæck

We subsidise sports activities, whether it’s a gym membership, dance class or curling club fee. We also offer an unlimited amount of cod-liver oil 

 in every office. It might not be super tasty and not everyone sees it as a perk, but it sure is healthy.

We subsidise sports activities, whether it's a gym membership, dance class or curling club fee. 

Staying Active – Bakken & Bæck

Words can be very harmful. Regardless of intent, sexist, racist and other exclusionary jokes are never appropriate. At BB, we strive to approach the words we use with care, and if we see 

 or subtle blows happening among us, we work to address it.

Microagressions

At BB, we strive to approach the words we use with care, and if we see microaggressions or subtle blows happening among us, we work to address it.

Subtle Blows – Bakken & Bæck

We call ourselves a tech-driven design team; our designers meet the behaviour and needs of people, while our engineers meet those of the machine. Together, we are able to push the boundaries of what’s possible when it comes to both established and emerging technologies.

We call ourselves a tech-driven design team; our designers meet the behaviour and needs of people.

Technology-driven – Bakken & Bæck

The closer we collaborate, the stronger we are. That’s why we don’t think in departments, but learn from each other across offices, disciplines and differences. Working outside the boundaries of organisational bureaucracy, we trust each other to do a great job on behalf of the whole.

The closer we collaborate, the stronger we are. That’s why we don’t think in departments, but learn from each other across offices, disciplines and differences.

Tight-knit – Bakken & Bæck

Our jobs demand that we have the best tools available at any time. You can decide your own setup, and we’ll provide you with a phone(+ plan), computer(+ screen), and any other soft-or hardware you need to do your job as well as possible.

Our jobs demand that we have the best tools available at any time. 

Tools – Bakken & Bæck

To develop expertise, we need different perspectives. This is why we operate in the wide-open space between different disciplines. We don’t sell one-size-fits-all processes for each field, but identify opportunities at the intersection of all our capabilities.

To develop expertise, we need different perspectives. This is why we operate in the wide-open space between different disciplines. 

Transdisciplinary – Bakken & Bæck

We are not a fully remote company; most of us are connected to one of our four offices in some 

. We embrace a hybrid set up; if you want to split your time during the week between the office and home (or a cabin, or your parent’s house), you are free to do so.

Capacity

We are not a fully remote company; most of us are connected to one of our four offices in some capacity. We do embrace a hybrid set up.

WFH – Bakken & Bæck

As a studio, we love to walk along the serendipitous path of discovery. We pride ourselves on our ability to respond to the new opportunities the future throws at us, and to course-correct whenever we need to. Building upon years of experience, we can zig just as well as we can zag.

As a studio, we love to walk along the serendipitous path of discovery. We pride ourselves on our ability to respond to the new opportunities the future throws at us.

Zig Zag – Bakken & Bæck

The metaverse, web3, and now AI… for the last few years, we’ve been in a state of perpetual hype. If you, like us, feel a little dizzy from it all, join us as we take a break, clear the feed, and look at this thing called “hype”.

When:
Thursday, 4 May
17:30-19:00 CET
Online

Featuring:
Niek Dekker from 


Amelie Dinh & Iris Cuppen from Bakken & Bæck
Gemma Milne, author and hype researcher

What is hype, how does it circulate, and what does it mean to create in its wake?

Niek Dekker, all-round creative from the ultra-hyped NYC art collective 

, will share field notes from inside the hype cycle.

Bakken & Bæck researchers Amelie Dinh + Iris Cuppen will look at hype as a promise, and the stories, metaphors, and characters that make up a compelling tech hype.

Gemma Milne, hype researcher and author of 

Smoke and Mirrors: How Hype Obscures the Future and How to see Past It

, will talk about how tech hype moves money and attention, and how practitioners and companies can live — and work — with it.

G.O.A.T. — Talks on Hype is produced by Bakken & Bæck’s Contextual Research track, which is dedicated to unpacking and reframing trends, testing modes of collaboration, and identifying opportunities within the ever-changing landscape of emerging tech.

G.O.A.T

BAKKEN & BÆCK AS
TRONDHEIMSVEIEN 135
0570 OSLO
NORWAY

Oslo

BAKKEN & BÆCK B.V.
VAN DIEMENSTRAAT 38
1013NH AMSTERDAM
THE NETHERLANDS

Amsterdam

BAKKEN & BAECK GMBH
FÜRSTENSTRASSE 2-4
53111 BONN
GERMANY

Bonn

BAKKEN & BAECK LTD
23 ENGLEFIELD RD
LONDON N1 4JX
UNITED KINGDOM

London

BAKKEN & BÆCK S.L.
C. DE PAMPLONA 59
08005 BARCELONA
SPAIN

Barcelona

Bakken & Baeck is a technology-driven design studio. Building digital products, brands and businesses, we help ambitious companies identify, explore and respond to new opportunities.

The metaverse, web3, and now AI… for the last few years, we’ve been in a state of perpetual hype. If you, like us, feel a little dizzy from it all, join us as we take a break, clear the feed, and look at this thing called “hype”.

Speakers