We partnered with Wysp on naming, brand identity and web presence as they set out to build the spatial intelligence layer for screenless AI.

The brainchild of ex-BBer Mark Larratt, Wysp was built with a clear problem in mind: navigating around cities on two wheels means constantly having to check your phone to confirm you’re going the right way. It’s a slow, unsafe and frustrating way to travel. Wysp’s world-first, voice-only technology talks in landmarks, not road signs, helping people build a mental map of the city and arrive at any front door—completely screen-free. We have been involved since (almost) day one, building a brand and website to win trust and attention, whilst celebrating the uniqueness of this new product through a clear positioning.

In-ear navigation is a new technology for people to get used to, with an audience that may not have English as a first language. We set the strategy knowing it needed to be functional, prioritising clarity over cleverness. By stripping away visual complexity, the design directs attention toward the hearing sense. The logo is minimal and simplistic. The moth acts as a supportive symbol, subtly evoking the idea of heightened auditory awareness. We delivered naming, brand identity, narrative strategy, a soft-launch website, a documentation site and a design system, giving Wysp its first clear public presence.

• Backend
  Python
  FastAPI
  WebSocket
  gRPC
  PostgreSQL
  Redis
  Redis Stream
  Kubernetes
• Frontend
  Astro
  React
  Tailwind CSS
• AI, Voice & Services
  LLM Inference Server
  Custom Voicing Engine
  CDN
  OpenStreetMap / Geospatial Data Engines