We collaborated with Parallel to build a brand and product strategy for the next wave of AI-native applications, from logo and identity through to web design and product work.
Capabilities
- Brand
- Web
- Product
Starting point
Parallel builds web APIs to power AI-native applications, workflows and agents. Led by Parag Agrawal, former CEO of Twitter, they came to BB with a bold vision and a need to establish themselves in an increasingly competitive landscape. We were brought in as their design partner to connect the worlds of human-computer and computer-computer interaction — marrying that vision with a brand steeped in computing heritage.
Outcome
We developed a brand strategy, visual identity and logo that positioned Parallel at the intersection of technical precision and bold ambition. Working across web design and product, we established foundational patterns and a product strategy designed to grow with the platform. The result is a brand built for the next wave of AI-native development.
Tech Stack
- Next.js
- React
- Tailwindcss
- Sanity
- Motion
- visx