We refined New Generation's brand and built their first website, transforming a static logo into a generative visual system grounded in mathematical proportion.

New Generation is a technology company that builds AI-native commerce experiences across chat, agents, and generative interfaces, transforming retail websites into intelligent, personalised platforms. As they prepared to bring their product to market, their existing brand needed to evolve from a static mark into a flexible system that could scale across motion, patterns, and identity elements. BB was invited to refine the brand and design and build their first website.

Starting from the original symbol, we rebuilt it as a generative system grounded in mathematical proportion. After reconstructing the geometry in Blender, we shifted the design into a 2D grid built on the power of two, defined key parameters like vanishing point and corner radii, and tested mathematical sequences—ultimately settling on the plastic ratio (Padovan sequence) for its harmonious rhythm and natural growth. The result is a logo and broader visual framework that adapts across media, anchoring a refined brand and a new website that supported New Generation's product launch.

• Blender
• React
• Next.js
• Sanity
• Motion
• Tailwindcss