We helped n8n with a new brand that celebrates what happens between the nodes, and a website to match.

Founded in Germany in 2019, n8n is a node-based automation platform originally made for developers. As AI opens automation up to far more people, n8n needed a brand that could scale and appeal to a less technical audience, without losing its loyal community. What began as a brand refresh became a full rebrand, shifting n8n’s positioning from developer tool to a platform anyone can pick up and build with.

We gave n8n a brand as approachable as it is technical. Centred on the core idea ‘see your work working', it celebrates the satisfaction of building something and watching it run. The logo focuses on n8n’s role as orchestrator, drawn from the connections between nodes rather than the nodes themselves. Colour, motion, iconography and generative image tools work as one scalable system. The website carries that system into a modular design, with easter eggs for the sharp-eyed builders who made n8n what it is. We designed the home, feature and pricing pages from scratch and supported the team through the build.