We collaborated with SPACE10 on Carbon Banks, bringing creative direction, speculative UI, and a dedicated microsite to a design project exploring the future of furniture and digital ownership.
Capabilities
- Brand
Starting point
Carbon Banks is a speculative design project by SPACE10, IKEA's former global research and innovation lab, exploring how digital assets could promote a circular economy for furniture. The project envisioned linking physical furniture to a unique blockchain-based AR tree, encouraging owners to keep and maintain their items longer rather than replacing them. SPACE10 brought in BB alongside CG partners ZUNC, not to provide a solution, but to promote debate around the concepts involved.
Outcome
We set the creative direction for Carbon Banks and co-produced its launch material. Through CG and UI scenarios we brought the physical and digital user journey to life, and co-wrote the project's white paper, refining its ideas into a clear narrative for a hero film, eight short clips and still exports. A dedicated microsite presented the research and its underlying thinking to external audiences.
Credits
- CG
ZUNC - Whitepaper
WINT Design Lab