Everyday Experiments


Through a series of playful and explorative ideas and prototypes we discovered how tomorrow’s technologies can redefine the way we live at home. 

Together with some of the most innovative design and technology studios in the world, IKEA and SPACE10 invited us to imagine new ways of living by conducting a series of digital experiments. In addition, we were asked to define the overall creative communication and curation strategy for all Everyday Experiments, and tie them together across various IKEA platforms in a playful manner.

As a studio, we worked on five experiments over the course of four weeks. The result is an array of digital proposals and prototypes that, one way or another, challenge the role new technologies could play in our everyday living spaces. Ranging from adapting blinds to the rhythm of the outside world to designing the perfect seat in collaboration with an algorithm, the experiments constantly shift between the everydayness of ordinary life and the extraordinary possibilities of technological development.

Working at the intersection of front-end development, machine learning, and cross-reality, our developers jumped straight into prototyping while our designers firmed up the storytelling in parallel. Making sure to create a coherent sum of the experiments without over-polishing their unique qualities, we defined a communication and curation strategy that can be used by all participating studios — now, and in the future.

Campaign video w/
and experiments by
Philip Pries Henningsen
Random Studio
Bakken & Bæck

When communicating the overall concept of Everyday Experiments, the biggest challenge was to speak in an ordinary and familiar tone of voice, while showing the extraordinary and imaginative possibilities of technological experimentation. By outlining the overall strategy — which included copy and visual treatment, social media packaging and a campaign video — we kept the barrier for experimentation low, while ensuring that the outcomes of the experiments were easy to understand, share and identify with for the many.

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