We partnered with Phantom to launch CASH, a USD-backed stablecoin built for real-world utility, from brand identity through to a content-first website.
usecash.xyz
Capabilities
- Brand
- Web
Starting point
CASH is a neutral, open-loop stablecoin from Phantom, designed to bring the stability and familiarity of the US dollar to the open financial system. Backed 1:1 to the US dollar and built on open issuance infrastructure from Bridge and Stripe, it launched first on Solana. With distribution coming to Stripe and Phantom's global user base, the brand needed to feel secure and credible while remaining open and adaptable, ready to move across ecosystems without feeling tied to any one of them.
Outcome
We built a brand grounded in trust and utility. A custom symbol, robust typographic system and generative imagery give CASH a distinctive visual language that can flex across contexts. The content-first website puts clarity at the centre, communicating what CASH is and why it matters to a broad, global audience. The result is a brand as open and interoperable as the product itself.
Tech stack
- Next.js
- React
- Sanity
- Motion
- Tailwindcss
- Shaders