Capturing the cycling experience in real time

By tracking races in real-time, mobile platform Racetracker gives cycling enthusiasts and athletes the opportunity to experience, distribute and fund the popular sport in completely new ways.

We are introducing a new business model to the sport. The revenue generated in Racetracker will go back to the teams, performers and race organizers, creating more inclusive revenue streams outside of sponsorships.

To know what’s going on during a cycling race, fans and riders heavily rely on the footage of expensive cameras mounted on motorbikes and helicopters, which also limits the sport’s reach to only a handful of prominent races. Using small GPS trackers, machine learning and smartphones, Racetracker aims to make this coverage more accessible, cheap and inclusive.

We built Racetracker from the ground up. We designed and developed the entire mobile platform and its identity, built a backend system for tracking all individual riders in real time, tested and tweaked the trackers under real life conditions during professional races.

Olle Engström

Racetracker leverages machine learning to estimate the current position and speed of each rider on the track using past observed geographical coordinates. We use filter algorithms from statistics to convert the noisy and irregular stream of tracker positions into a regular stream of accurate positions. Knowing the movement state of each rider is sufficient to give us all the information we need during a race: We can compute the relative distance of all riders to infer rider groups and calculate time differences at every moment in time.

Keep exploring

Everyday Experiments

Through a series of playful and explorative ideas and prototypes we discovered how tomorrow’s technologies can redefine the way we live at home. 


Kron makes smart and straight-forward investment opportunities more accessible. By asking a few simple questions, it provides you with an investment plan tailored to your needs.


By making payments as easy and accessible as possible, Vipps replaces the need for a wallet altogether. With over three million active users, it is by far Norway’s most popular payment platform.


We have been working long-term as an external team with Coinbase, designing and developing several new products from end to end.


Dr.Dropin is an up and coming, modern private healthcare provider that offers medical services at a fixed price. We partnered up with their team to better articulate what they do, and to give them a more friendly and distinct online presence.

Bee Home

In close collaboration with SPACE10 and designer Tanita Klein, we launched Bee Home, a digital platform that makes it easy for anyone anywhere to create a sophisticated sanctuary in their own backyards for the most vital living species on our planet: solitary bees.


In close collaboration with DNB Eiendom, we built Samsolgt, a digital service that simplifies and reforms the traditional real estate model by enabling the modern home owner to take control over the selling process of their apartments for lower costs.